Experience the Extraordinary

About us

Mitsu Boshi, which means Three Stars in Japanese, was conceived from a friendship between two of our founding partners, that blossomed through Honesty and Sincerity (誠 - MAKOTO), Loyalty and Integrity (忠義 - CHŪGI), and Respect (礼 - REI), that they have shown each other over the years. This friendship paved the way to make history by being the first to be able to officially export Japan's number one wagyu, Matsusaka Ushi, out of Japan. These three meaningful virtues now form the core guiding principles and culture of our company, as represented each by a star of our logo.

Our mission is to create accessibility to the best produce the world has to offer.

Queen of queens:

Ito ranch matsusaka beef

"Relentless in our pursuit of perfection, we are proud to bring to you, ITO Matsusaka Ushi 'Private Label', from Ito Ranch, the Queen of Queens of all wagyu beef, from the most decorated and only ranch in history to be awarded the Grand Champion Cattle prize, for three consecutive years, at the coveted annual Matsusaka Beef Carcass Contest."

PROVENANCE

Matsusaka beef, also known as the Queen of all Japanese wagyu, has long eluded international markets, due to its rarity, extreme high quality, and high domestic demand She has been closely guarded to remain as a national treasure only to be consumed domestically.

It has taken us 9 years of sincerity and perseverance, to finally proudly, be able to bring to you, not only the Queen of Japanese wagyu, Matsusaka beef, but the Queen of Queens, ITO Matsusaka Ushi 'Private Label', from the top ranch in Matsusaka, Ito Ranch.

There is a vast quality difference between a champion cattle producing ranch, and a ranch producing just average cattle. While many may claim or attempt to associate Japanese wagyu that they offer to be in the same calibre as a top quality champion cattle, just by brand association, they however, stop short at proving provenance.

We hope to lead the change towards genuine representation of Japanese wagyu offered in global markets. To educate customers regarding the importance of verifying provenance.

In general, the very best wagyu from the very best ranches of most brands, usually never leaves Japan, as they would have already been reserved by the top establishments, for their own domestic consumption.

To assure customers of authenticity and quality, every ITO Matsusaka Ushi 'Private Label' heifer that we supply comes with:

• Official Matsusaka Beef Council issued certification (Includes birth certificate, unique Matsusaka heifer ID, pedigree lineage, etc.)

• Beef Carcass Grading Certification issued by Japan Meat Grading Association

• Official Matsusaka Beef Council issued sticker labels that indicates the corresponding Individual Matsusaka heifer ID No.
• Unique Serial No. issued official Ito Ranch plaque
  

QUALITY

Matsusaka Beef

What is Matsusaka beef?

Matsusaka Ushi (Matsusaka beef) is Japan's most exclusive and revered wagyu. With an annual production of approximately 7,000 heifers from 80 over ranches, quality is the focus, not quantity.

Although Kobe beef is more commonly known to international markets, Japan has kept secret the very best for their own domestic consumption. The true champion and number one wagyu in Japan, recognised by all Japanese and beef connoisseurs from around the world, is none other than the Queen of all wagyu, Matsusaka Ushi.

Definition of Matsusaka beef

There are strict conditions to be met for a cattle to be accredited as Matsusaka Ushi. The following are notable conditions that set Matsusaka Ushi from the rest:

• Only virgin female cattle (heifers) are raised to become Matsusaka Ushi. This provides the wagyu to be in its purest form, giving Matsusaka Ushi its truly unique superior flavour and tenderness
• Interbreeding is strictly forbidden and only the best pedigree heifers are accepted
• The heifers must be raised in the designated Matsusaka cattle raising region
• Unlike most other wagyu cattle that are raised for around two years (24-27 months), Matsusaka heifers are raised for a minimum 32 months, with the top grade Matsusaka heifers reaching 42 months of age. This longer slow feeding period, although costlier, gives the beef a much more developed flavour and the unmatched beautiful well distributed marbling.

Matsusaka Ushi is a piece of perfection. The well distributed fine marbling "sashi" forms an intricate pattern on it's meat, like a beautiful piece of art. Its flavour is unmatched by any other beef in the world, beautifully balanced, releasing a burst of intense umami that increases with every bite. One can only describe the Matsusaka Ushi eating experience as simply "Wagyu Heaven".

SUSTAINABILITY

Ito Ranch

Location

Ito Ranch is located within the designated Matsusaka cattle raising region of Mie Prefecture. The land there is blessed with clean fresh air and pristine waters running through from the Kumozu, Kushida, and Miya rivers, making it a perfect environment to raise cattle.

Every Matsusaka cattle at Ito Ranch is treated with utmost respect, cared for, groomed, massaged, and treated with as much love as possibly imaginable.

Eco-Cyclical Agriculture

Believing strongly in sustainability, Ito Ranch has built an eco-cyclical agriculture system where the manure from its cattle is made into organic compost to fertilise its rice fields, that in turn provides feed for the cattle. This eco-process not only provides safe and natural food for the cattle, but also consistency in the quality of their feed, resulting in them achieving consistent high grade Matsusaka beef.

Ito Ranch Matsusaka Ushi is a work of art beautifully nurtured and cared for by some of the finest farmers in Japan.

Leadership into the future

Since 1989, Ito ranch has been decorated with more than 28 First Prize awards for their heifers in competitions. Hiroki Ito, third generation owner of Ito Ranch, lead the transformation of the ranch towards sustainability and improving farming methods, while still maintaining unchanged the essence of his family's success, such as their traditional recipe of cattle feed and relentless care of nurturing cattle, perfected over the last 60 years.

Ito san has brought his family's ranch to new heights with Ito Ranch being the most decorated ranch in all of Matsusaka Region, and the only Matsusaka ranch to win consecutively for 3 years (2017, 2018, 2019), the Grand Champion Cattle Prize, in the prestigious annual Matsusaka Beef Carcass Contest.

We are proud to be working with Ito san, knowing that with his attention to detail and commitment to producing the very best beef in Japan, the future of Ito Ranch is in safe hands.

PERFECTION

It is without doubt that all Matsusaka Ushi are of a high degree of quality. However, just as the phrase goes, "No two are the same", thus lies the same between regular Matsusaka Ushi and ITO Matsusaka Ushi 'Private Label'.

Relentless in our pursuit for perfection, only the highest quality Matsusaka Ushi in all of Japan, are hand selected and placed under the ITO Matsusaka Ushi 'Private Label' brand. Matsusaka Ushi under this label are min. 35 months of age and above, and have to have been awarded the highest quality grade of between A5 BMS 10 to A5 BMS 12 (Pls refer to Table 2. and Table 3.). The Matsusaka Ushi in this category are in simple words, out of this world!

Matsusaka Ushi of this quality makes up less than 0.25 percent of all Japanese wagyu produced annually. It is so rare that it is not available to the general domestic market and can only be enjoyed at the finest restaurants in Japan.

Product Differentiation

Saturated Fats vs Unsaturated Fats

In the past few years, there has been a drive towards healthier eating and consumers tend to avoid consuming excessive fat. However, it is important to note that the 'fat' that consumers are trying to avoid is Saturated Fat. Whereas long feeding period Japanese wagyu like ITO Matsusaka Ushi (min. 35 mths old), contains largely Unsaturated Fatty Acids!

Studies have shown that, unlike the negative effects from Saturated Fats, Unsaturated Fatty Acids has the effect of lowering bad cholesterol and smoothens blood flow. Furthermore, Unsaturated Fatty Acids have antioxidant effects, that with proper intake, can optimise blood cholesterol or even prevent cancerous and lifestyle related diseases.

This means that ITO Matsusaka Ushi which is rich in Unsaturated Fatty Acids, is actually healthy meat!

UNIQUE

Melting Point

In addition to its health benefits, Unsaturated Fatty Acids have a lower melting point than Saturated Fatty Acids.

This is why ITO Matsusaka Ushi which has a high proportion of Unsaturated Fatty Acids, has a much lower fat melting point than other Japanese wagyu and any other types of beef/breeds. This characteristic is a critical differentiation that greatly improves the eating quality of ITO Matsusaka beef over other wagyu brands. The melting point of fat for general Matsusaka beef is around 17°C (Pls refer to Table 1.), with ITO Matsusaka beef fat melting at as low as 14°C - 16°C. Just holding ITO Matsusaka beef in your hand, will cause its fat to melt.

This allows ITO Matsusaka beef to truly achieve that 'melt in your mouth' feel, where its fat literally melts in the mouth, releasing an explosion of sweet developed flavours.

Eating ITO Matsusaka beef delivers extreme umami, without the heaviness or greasy mouthfeel commonly associated with other wagyu brands.

Table 1.

Type of cattle and their Fat Melting Point:

• Data on Matsusaka beef is as of March 27, 2006, Mie Prefectural Livestock Research Institute <Reference: Based on the results of 288 specimens)
  
• Other data are from 1994-2001 of Aichi Prefectural Agricultural Experiment Station, Livestock Research Institute, and Beef Cattle Laboratory.
  

* The melting point of fat varies depending on the individual cow (fat period, etc.).

Studies have shown that the longer the fattening period, the lower the fat melting point.

Table 2.

Table 3.

EXPERIENCE

New Markets

We love our beef, and as we work through the intricate progression of opening up borders, our goal has always remained the same, to introduce and provide accessibility to produce that rise above the rest, authentic, and truly extraordinary. Bringing Ito ranch Matsusaka beef to the world is an honour, and gives us fulfilment knowing that we are serving customers with an experience of refinement and decadence that the Queen of Queens is deserving of.

We say with confidence that Ito Matsusaka Ushi 'Private Label' will be one of the best, if not, the best wagyu eating experience you will ever have, because that is how it was, and is still to us.

Singapore

Hong Kong

USA

UAE

CONTACT US

Email:

admin@mitsuboshigroup.com

Mitsu Boshi (SG)

1 Goldhill Plaza, #03-39

Singapore 308899

Mitsu Boshi (HK)

Unit 1603, 16th Floor,

The L. Plaza, 367-375 Queen's Road Central,

Sheung Wan, Hong Kong

Mitsu Boshi (USA)

260 Clary Ave

San Gabriel, CA 91776